Question: What factors are important in selecting a market target
What factors are important in selecting a market target?
Relevant QuestionsDiscuss the considerations that should be evaluated in targeting a macro-market segment whose buyers’ needs vary versus targeting three microsegments within the macro segment. Discuss some of the more important reasons why test market results may not be a good gauge of how well a new product will perform when it is launched in the national market. Discuss how alliances may enable foreign companies to reduce the negative reaction that is anticipated if they tried to purchase companies in other countries. Establishing successful interorganizational relationships is difficult, according to authorities. Will the success record improve in the future as more companies pursue this strategy? Explain the relationship between customer satisfaction and customer value.
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