What factors have to be considered in the total cost of the information search? How might these
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Factors to be considered in a total cost of information search and why these factors be different for different consumers Recognize the issue of knowledge search and decision making Several phases are ...View the full answer
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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