What factors may affect the length of the new-product planning process?
Answer to relevant QuestionsCompare and contrast the use of scanner tests and conventional market tests. Examine the Fortune Brands website (www.fortunebrands.com). Analyze and evaluate the strategic initiatives used by Fortune Brands in their strategic brand management. Discuss the advantages and limitations of following a branding strategy of using brand names for specific products. Review the STRATEGY APPLICATION describing retail ventures being started by manufacturers. Consider what motivates such ventures. Are there other examples that you can identify? Develop a list of the market and customer ...Why do some large, financially strong manufacturers choose not to own their dealers but instead establish contractual relationships with them?
Post your question