What factors should be considered in dividing up the budget among a store's different merchandise areas? Which

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What factors should be considered in dividing up the budget among a store's different merchandise areas? Which of the following should receive the highest advertising budget: fashionable women's clothing, men's underwear, women's hosiery, or kitchen appliances? Why?
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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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