What five generic methods are used to blend product and promotional strategies for international markets? Describe each

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What five generic methods are used to blend product and promotional strategies for international markets? Describe each briefly.

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International Business The Challenges of Globalization

ISBN: 978-0132866880

1st Canadian Edition

Authors: John J. Wild, Kenneth L. Wild, Halia M. Valladares Montemayor

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Question Posted: Jan 14, 2016 01:14 AM

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What five generic methods are used to blend product and promotional strategies for international markets? Describe each

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Product Communications Extension Dual Extension This method extends the same homemarket product and ...View the full answer

International Business The Challenges of Globalization

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