What impact will market commonality have on competitive responses in the auto industry?
Answer to relevant QuestionsWhat strategic actions may occur as a result of your answer to question #4? How do firms create value when using a related diversification strategy? Why are merger and acquisition strategies popular in many firms competing in the global economy? Why would the Southwest/AirTran merger not be successful? What are two important issues that can potentially affect a firm’s ability to successfully use international strategies?
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