What intangible resources did P&G have that Lafley and McDonald used to enact their change strategies? What

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What intangible resources did P&G have that Lafley and McDonald used to enact their change strategies? What competitive strategy did these resources best support?
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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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