What internationalization and localization best practices and principles does the company need to consider before expanding abroad?

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What internationalization and localization best practices and principles does the company need to consider before expanding abroad?
Provide a detailed explanation of each best practice and principle you think is important for the company to consider.
Justification: Why should the company consider these best practices and principles? What makes them important? Justify your selection of internationalization and localization best practices and principles.
Adaptation: How can the company adapt its website for international visitors? What changes or suggestions can you make?
Operational Factors: If the company adapts its website for international visitors, what operational factors will the company need to consider? For example, would the company's payment process need to change for international visitors? Provide a detailed explanation of each operational factor the company should consider.
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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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