What is a brand? Provide an example of a brand that you buy frequently and describe the mental image that pops into your mind when you hear or see the brand’s name.
Answer to relevant QuestionsWhat is meant by creating “buzz” for a company? Provide an example of a firm that has created effective buzz for its product or service. Briefly describe the difference between a provisional patent application and a utility patent application. If successful, which of the two applications awards an inventor a patent? What is meant by the term trade dress? What types of physical measures do firms take to protect their trade secrets? What can entrepreneurs who are interested in trademark law learn from this case?
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