What is a brand? Provide an example of a brand that you buy frequently and describe the

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What is a brand? Provide an example of a brand that you buy frequently and describe the mental image that pops into your mind when you hear or see the brand’s name.

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:50 AM

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What is a brand? Provide an example of a brand that you buy frequently and describe the

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A brand is the set of attributespositive or neg...View the full answer

Entrepreneurship Successfully Launching New Ventures

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