What is a buying center? Describe the roles assumed by people in a buying center and what

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What is a buying center? Describe the roles assumed by people in a buying center and what useful questions should be raised to guide any analysis of the structure and behavior of a buying center.

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Oct 12, 2013 05:41 AM

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What is a buying center? Describe the roles assumed by people in a buying center and what

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