What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.
Answer to relevant QuestionsDiscuss the advantages and disadvantages of advertising on radio. Discuss how radio advertising might be used by national versus local advertisers.What is meant by native advertising? Do you think it is appropriate for advertisers to run native ads that appear to be editorial content rather than sponsored advertising? Why or why not?Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.Discuss some recent examples of product placements and/or integrations. Describe the context in which they were used, and how they intended to reach their target markets. Do you think these placements/integrations were ...As the Internet continues to grow in popularity, some marketers predict that the print catalogs will cease to exist, replaced by Internet catalogs. Others disagree. Explain some of the reasons why this situation may or may ...
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