What is a commercial rating and how does this measure differ from a program rating? Discuss why

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What is a commercial rating and how does this measure differ from a program rating? Discuss why advertisers and media planners prefer commercial ratings rather than program ratings.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:42 AM

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What is a commercial rating and how does this measure differ from a program rating? Discuss why

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A commercial rating is a measure of the number of viewers of actual commercials in a program rather ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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