What is a communication brief (or a creative brief), and how is it typically outlined?
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What is a communication brief (or a creative brief), and how is it typically outlined?
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A communication brief or creative brief explains the consumer insight and summarizes the basic strat...View the full answer
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Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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