What is a depth interview? Under what circumstances is it preferable to focus groups?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:51 AM

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What is a depth interview? Under what circumstances is it preferable to focus groups?

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A depth interview is an unstructured and direct way of obtaini...View the full answer

Marketing Research An Applied Orientation

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