What is a distribution objective? What does it mean when we say that distribution objectives should be coordinated with other objectives and strategies of the firm?
Answer to relevant QuestionsGive an example of an incongruent distribution objective. Best Buy Co., the largest consumer electronics retailer in the world, is famous for its giant 40,000 square-foot “big-box” stores. This channel has served Best Buy well over the years as the end of the first decade of ...Are selection decisions always the result of changes in channel structure? Explain. Apple, with its almost 300 company-owned stores, uses independent intermediaries, which it refers to as “third-party resellers.” For its Mac computers, Apple is very careful about the intermediaries it selects to become ...In this chapter it was pointed out that market geography is subject to changes. Why should the channel manager be concerned with such changes?
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