What is a niche market?
Answer to relevant QuestionsWhat is meant by a firm’s “positioning” strategy? What do we learn about fair use from the GoldieBlox–Beastie Boys dispute? What distinguishes intellectual property from other types of property, such as land, buildings, and inventory? What is a trade secret? Provide an example of a trade secret. How might the trade secret you identified help a firm establish a competitive advantage in the marketplace? Ken and Jackie Smith just purchased a small winery in the Napa Valley of northern California. One thing they noticed when they were investigating the winery is that the owners never placed the “100% Napa Valley” ...
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