What is a people meter? Describe how it works and what data it provides. Suppose you were asked by a supervisor to prepare a blog entry describing your opinion of its validity. What would be your position and how would you defend it?
Answer to relevant QuestionsWhat are the conditions that make in-house research preferable? What are the conditions that make outside research preferable? Would the company in the opening vignette have been better off to do the marketing research ...List at least one research obligation for research participants (respondents), marketing researchers, and research clients (sponsors). What are the managerial motivations that prove a source of conflict with marketing research? List at least four ways that recent technological advances have advanced the use of qualitative research. Explain your choices. Do you know any even newer ways that technological advancements could provide data in the form ...How might the following industries use an Internet social networking site for exploratory research? Search several well-known brand names on Face book. Do you see any evidence that the brands in these industries are using ...
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