What is a product? Name, describe, and give an example of each type of consumer product.

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Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

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Question Posted: Jan 19, 2017 09:43 AM

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What is a product? Name, describe, and give an example of each type of consumer product.

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A product is anything that can be offered to a market for attention acquisition use or consumption that might satisfy a want or need Consumer products ...View the full answer

Marketing An Introduction

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