What is a public communication campaign, and how does it differ from product advertising? Give an example.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:39 AM

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What is a public communication campaign, and how does it differ from product advertising? Give an example.

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Social marketing is also called public communication Public communication campaigns ...View the full answer

Advertising & IMC Principles & Practice

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