What is a strategic alliance? What are the three major types of strategic alliances firms form for

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What is a strategic alliance? What are the three major types of strategic alliances firms form for the purpose of developing a competitive advantage?
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Strategic Management Competitiveness and Globalization, Concepts and Cases

ISBN: 978-1285425184

11th edition

Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson

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