What is a tracking study and how is it used? A test market?

Question:

What is a tracking study and how is it used? A test market?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

Question Posted: