What is a trademark? How can a trademark help a firm establish a competitive advantage in the marketplace?
Answer to relevant QuestionsWhy do you think Wesable opted not to use Yodlee and build its own account aggregation services? Similarly, why do you think Mint.com jumped at the chance to partner with Yodlee? Do you believe consumer products cross the chasm (or fail to cross the chasm) much like technology products? What is moral hazard and how might it affect entrepreneurial firms? Sarah Jeffers lives in Austin, Texas, where she has owned a graphics design company for three years. She spends 12 hours a day at work micromanaging every aspect of her business, yet she still can’t get the business to ...What are the economies of scale and economies of scope and why are these important to entrepreneurial firms?
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