What is an agent wholesaler’s marketing mix?
Answer to relevant QuestionsWhy do you think that many merchant wholesalers handle competing products from different producers, while manufacturers’ agents usually handle only noncompeting products from different producers? Discuss a few changes in the market environment that you think help to explain why telephone, mail-order, and Internet retailing have been growing so rapidly. Would promotion be successful in expanding the general demand for: (a) Almonds, (b) Air travel, (c) Golf clubs, (d) Walking shoes, (e) High-octane unleaded gasoline, (f) Single-serving, frozen gourmet dinners, (g) ...If a company wants its promotion to appeal to a new group of target customers in a foreign country, how can it protect against its communications being misinterpreted? Are the benefits and limitations of a canned presentation any different if it is supported with a PowerPoint presentation or DVD than if it is just a person talking? Why or why not?
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