What is an avatar, and why might an advertiser choose to use one instead of hiring a celebrity endorser?
Answer to relevant QuestionsWhen should a marketer present a message visually versus verbally? Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique. A flog is a fake blog a company posts to build buzz around its brand. Is this ethical? Devise an attitude survey for a set of competing automobiles. Identify areas of competitive advantage or disadvantage for each model you incorporate. We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?
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