What is an external reference price? How can sellers use external reference prices most effectively?

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Pricing Strategies A Marketing approach

ISBN: 978-1412964746

1st edition

Authors: Robert M. Schindler

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Question Posted: Feb 04, 2016 06:24 AM

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What is an external reference price? How can sellers use external reference prices most effectively?

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An external reference price is a price presented in an advertisement that is higher than ...View the full answer

Pricing Strategies A Marketing approach

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