What is an infomercial? What are some of the reasons that infomercial have been so successful. Which
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Infomercials x often referred to as longform commercials x typically range from 30 to 60 minutes ...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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