What is an initial public offering (IPO)? When is an IPO good for a company? Why did Facebook recently utilize an IPO? Was that a wise strategic move? Why?
Answer to relevant QuestionsDiscuss the new principles of marketing according to Parise, Guinan, and Weinberg. Explain how and why the Internet makes market segmentation easier. In accounting terms, distinguish between intangibles and goodwill on a balance sheet. Why do these two items generally stay the same on projected financial statements? Describe some marketing, finance/accounting, R&D, and management information systems activities that a small restaurant chain might undertake to expand into a neighboring state. Why is it both important and necessary to segment markets and target groups of customers, rather than marketing to all possible consumers?
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