What is customer equity? How can a company increase its customer equity?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Aug 16, 2016 09:17 AM

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What is customer equity? How can a company increase its customer equity?

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Customer equity is an aftereffect of client relationship administration Client value is th...View the full answer

Principles of Marketing

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