What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.

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Customer relationship management CRM requires that the marketer develop and main...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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