What is customer relationship management? Discuss how direct marketing can be employed to improve customer relationship management.
Answer to relevant QuestionsWhat is an infomercial? What are some of the reasons that infomercial have been so successful. Which types of products and services to you think are likely to be candidates for successful infomercials?The drive to go viral has resulted in some major marketing mistakes. Explain why marketers are seemingly obsessed with going viral. Then explain some of the consequences that might occur should these efforts fail.A trend among advertisers is to make more use of consumer generated commercials to be placed on You-Tube and similar sites. Discuss some of the advantages and disadvantages of employing this strategy.Evaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed?The chapter discusses cause marketing, advocacy advertising and issue ads. Explain the differences between these forms of communication and give examples of each.
Post your question