What is electronic couponing and how does it work? What are some of the issues with electronic couponing?
Answer to relevant QuestionsWhat is an electronic exchange? Identify and briefly describe three types of exchanges based on who operates the exchange.What is retargeting? What are some strategies used to retarget Web site visitors?1. Firms can base m- commerce systems on commer-cially available software, as MobiKash did here. Alternatively, they can write their own software. List three pros and cons of each approach. Do you think MobiKash made the ...Discuss the benefits and potential risks of sharing product data with external users through use of a PLM system.You are a member of the marketing organization for a consumer packaged goods company. The firm is considering the implementation of a CRM system. Make a convincing argument for the scope of the system to include gathering ...
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