What is goodwill ? How does it differ from an intangible asset? Why is a company's internally-generated

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What is goodwill? How does it differ from an intangible asset? Why is a company's internally-generated goodwill not recorded in its accounting records?
Goodwill
Goodwill is an important concept and terminology in accounting which means good reputation. The word goodwill is used at various places in accounting but it is recognized only at the time of a business combination. There are generally two types of...
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