What is it about a company’s Web site that draws you to it, keeps you there on the site longer, and keeps you coming back for more? If you could summarize these answers into a set of criteria for Web sites, what would those criteria be?
Answer to relevant QuestionsGo to Amazon.com’s affiliate site. How does affiliate marketing at Amazon.com work? How do Amazon.com business partners get paid? Who can sign up for this service?Why can social media be both a blessing and a threat for organizations?What is tagging, and how are organizations using it in their Web sites?Go to Amazon’s Mechanical Turk Web site (http://www.mturk.com). Which of the HITs do you think could be completed using a computer, and which could not? Why?What is the importance of master data management?
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