What is meant by a global market segment? Provide an example of a company that has identified

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What is meant by a global market segment? Provide an example of a company that has identified a global market segment and advertises its product or service the same way around the world to this market.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:44 AM

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What is meant by a global market segment? Provide an example of a company that has identified

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A global market segment is a group of consumers who are alike in certain ways and will respond simil...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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