What is meant by a sales promotion trap or spiral? Evaluate the promotional war that has developed
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What is meant by a sales promotion trap or spiral? Evaluate the promotional war that has developed in the fast-food industry as various competitors promote their 99 cents or dollar menus. What are the options for companies in deciding to participate in the promotional wars?
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A sales promotion trap or spiral occurs when competitors in an industry are making extensive use of ...View the full answer
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BETHUEL RUTTO
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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