What is meant by conventional norms in margins? How does this concept affect channel pricing policy?
Answer to relevant QuestionsDiscuss the issues involved in channel pricing to account for margin variations on different models in a product line, price points and product variations. A sales representative from a wholesaler of sporting goods called on a sporting goods retailer in the middle of the summer. The salesman was particularly fond of the new line of exercise equipment from a major manufacturer ...Why is the success of a manufacturer’s overall promotional strategy dependent to a significant extent on channel member cooperation? “I just can’t get these guys to feature our new fresh pasta products the way they should,” remarked Alice DeMarco, a product manager for a major manufacturer that had ventured into the new growth field of fresh ...Discuss the key distinctions between the “traditional” approach to logistics and the more recent supply chain management emphasis.
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