What is meant by shock advertising? Evaluate the arguments for and against the use of shock advertising

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What is meant by shock advertising? Evaluate the arguments for and against the use of shock advertising by marketers.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:37 AM

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What is meant by shock advertising? Evaluate the arguments for and against the use of shock advertising

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Shock advertising refers to ads in which companies use nudity sexual suggestiveness violence or some ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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