What is meant by store atmospherics? How can the elements of atmospherics be used to increase the

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What is meant by store atmospherics? How can the elements of atmospherics be used to increase the store’s success? How are store personnel a part of a store’s image?

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 07:01 AM

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What is meant by store atmospherics? How can the elements of atmospherics be used to increase the

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Atmospherics is the use of colour lighting scents furnishings and other design elements t...View the full answer

Marketing Real People, Real Choices

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