What is measurement? What are the scales of measurement and what information is provided by each?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:43 AM

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What is measurement? What are the scales of measurement and what information is provided by each?

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Measurement is a standardized process of assigning numbers or other symbols to certain characteristics of the objects of interest according to some pr...View the full answer

Marketing Research

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