What is model building? How does it use secondary data? What are some examples of different applications

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What is model building? How does it use secondary data? What are some examples of different applications of model building in marketing research?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:33 AM

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What is model building? How does it use secondary data? What are some examples of different applications

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Model building involves specifying relationships between two or more var...View the full answer

Essentials of Marketing Research

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