What is physiological measurement? Give examples of two techniques.
Answer to relevant QuestionsWhat is meant by an “observation technique”? What is observed, and why is it recorded? Describe at least three different uses of focus groups. How does the incidence rate affect the choice of a data- collection mode? What advantages do online surveys have over various types of self-administered surveys? Indicate the functions of (a) screening questions, (b) warm-ups, (c) transitions, (d) “skip” questions, and (e) classification questions.
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