What is predictive analytics? Think about your behavior in the last 48 hours. List at least 10

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What is predictive analytics? Think about your behavior in the last 48 hours. List at least 10 things that you’ve done which may have produced data that could be used as input into a predictive analytics system.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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