What is predictive analytics? Think about your behavior in the last 48 hours. List at least 10 things that you’ve done which may have produced data that could be used as input into a predictive analytics system.
Answer to relevant QuestionsSuppose a retail firm is interested in studying the effect of lighting on customer purchase behavior. Which of the following pieces of information is the least relevant and why? a. Amount of natural light in the store b. The ...How is CRM used as input to a DSS? Describe ways that observation is used to create data for marketing research. What is the difference between research and pseudo-research? Cite several examples of each. Why is marketing research such an attractive career today?
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