What is product-service bundling, and what are the benefits to customers?

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Operations and Supply Chain Management

ISBN: 978-0078024023

14th edition

Authors: F. Robert Jacobs, Richard Chase

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Question Posted: Apr 09, 2014 07:37 AM

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What is product-service bundling, and what are the benefits to customers?

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Productservice bundling is adding Valueadded services to a firms pro...View the full answer

Operations and Supply Chain Management

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