What is social media analytics? How is it done? Who does it? What comes out of it?
Answer to relevant QuestionsWhat should an organization consider before making a decision to purchase Web mining software?1. How did Lotte.com use analytics to improve sales?2. What were the challenges, the proposed solution, and the obtained results?3. Do you think e-commerce companies are in better position to leverage benefits of analytics? ...The dispatch problem was solved with a linear programming method. Explain the need of such method in light of the problem discussed in the case.How can decision-making problems under assumed risk be handled?Explain why a manager might use goal seeking.
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