What is strategic marketing planning, and what is its purpose?
Answer to relevant QuestionsWhat external environmental factors affect strategic marketing decisions? Why would customers knowingly buy counterfeit luxury brands?What are the functions of packaging? Some companies that deal in software, apps, and web-based services don’t follow the lengthy, methodical product development described in the cheaper but instead launch products as quickly and as cheaply as possible, then ...What are some of the challenges facing retailers and wholesalers today?
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