What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the

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What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the societal marketing concept.

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:41 AM

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What is sustainable marketing? Explain how the sustainable marketing concept differs from the marketing concept and the

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Sustainable marketing calls for meeting the present needs of consumers and businesses while also pre...View the full answer

Principles of Marketing

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