What is the accreditation process in public relations? What is involved? Would you aspire to be accredited? Why or why not?
Answer to relevant QuestionsWhat is the concept of “pay for play”? Who’s more ethical: the public relations person who offers the cash, or the journalist who accepts it?In what ways do the structure and culture of an organization affect the role and influence of the public relations department?What is an intercept interview?What kinds of messages and communications channels would you use for a passive audience? For an active information-seeking audience?What is meant by “audience participation” in persuasion? Give some examples of how audience participation can be used.
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