What is the advantage of a radio media tour (RMT) or satellite media tour (SMT) to the

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What is the advantage of a radio media tour (RMT) or satellite media tour (SMT) to the organization and journalists? Are the any disadvantages?

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Public Relations Strategies and Tactics

ISBN: 978-0134003689

11th edition

Authors: Dennis L. Wilcox, Glen T. Cameron

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Question Posted: Jan 31, 2015 07:11 AM

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What is the advantage of a radio media tour (RMT) or satellite media tour (SMT) to the

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A major selling point for a radio media tour is its relatively low cost an...View the full answer

Public Relations Strategies and Tactics

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