What is the advantage of a radio media tour (RMT) or satellite media tour (SMT) to the organization and journalists? Are the any disadvantages?
Answer to relevant QuestionsWhat is a news feed, and how is it used in public relations?What are some guidelines for a successful SMT?What kinds of questions should be asked after an event to determine its success?What are some of your favorite examples of cause-related marketing? Do you buy products linked to causes? Why or why not? Describe the work of an entertainment publicist. Would you be interested in applying for the job of press coordinator that is given on page 482? Why or why not?
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