What is the advantage to understanding the customer's total experience for a brand such as Kyocera?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:03 AM

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What is the advantage to understanding the customer's total experience for a brand such as Kyocera?

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The focus is too often product specific What Kyocera r...View the full answer

Market Based Management

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