What is the basis of Alan Rugmans argument that most multinationals are still more regional than global?

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What is the basis of Alan Rugman’s argument that most multinationals are still more regional than global? What factors inhibit firms from becoming truly global?
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Strategic Management Text and Cases

ISBN: 978-1259196553

7th edition

Authors: Gregory Dess, Tom Lumpkin, Alan Eisner, Gerry McNamara

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