What is the caveat the channel manager should be aware of when evaluating the performance of franchise channel members?
Answer to relevant QuestionsCould the product flow operate independently from other channel flows? Discuss the role of business format franchising in providing services on a consistent or standardized basis. Should customer involvement in providing services be avoided if at all possible in the design and management of the channel to deliver the service? Discuss. Discuss some of the major factors that have made growing numbers of U.S. firms seriously consider international marketing. Explain the difference between indirect exporting and direct exporting.
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