What is the concept of corporate social responsibility (CSR) and why is it important to today’s corporations? What is the role of public relations professionals in CSR?
Answer to relevant QuestionsWhy is trust in corporate leadership important? Is such trust increasing or decreasing? Why?Corporate philanthropy is now strategic. Do you think all this makes corporate philanthropy too self-serving? Why or why not?Describe the work of an entertainment publicist. Would you be interested in applying for the job of press coordinator that is given on page 482? Why or why not?What are the three phases of promoting a tourism destination?How does public relations at the local level differ from public relations efforts at the state and federal levels? What channels are typically used by federal and local officials to disseminate messages to the public?
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